Why are some people so much better than others at talking their way into a job or out of trouble? What makes some advertising jingles cut through the clutter of our crowded memories? What's behind winning campaign slogans and career-ending political blunders? Why do some speeches resonate and endure while others arc forgotten moments after they are given?
The answers lie in the way words are used to influence and motivate, the way they connect thought and emotion. And no person knows more about the intersection of words and deeds than language architect and public-opinion guru Dr. Frank Luntz. In Words That Work, Dr. Luntz not only raises the curtain on the craft of effective language, but also offers priceless insight on how to find and use the right words to get what you want out of life. Whether your goal is to boost company sales, win political office, inspire your employees, or get that raise you deserve, Dr. Luntz has something instructive to say about how language can help. Learn about the phenomenon of transforming mere words into an effective arsenal for the war of perception we all wage each and every day.
DR FRANK LUNTZ was named the "hottest pollster in America" by the Boston Globe, and "has a special expertise, one that happens to be in demand these days" according to The New York Times. He is sought by CEOs of Fortune 100 companies, political candidates, public advocacy groups, and world leaders - just about anyone who wants to know how to say things better and more effectively. Dr. Luntz has supervised more than 1,200 surveys and focus groups in twenty countries, and has engineered some of the most potent political and corporate campaigns of the last decade.
Normal, in-store physical product price: $29.98
On a rainy Southern night, Jade Sperry endured a young woman’s worst nightmare at the hands of three local hell-raisers. Robbed of her youthful ideals and at the center of scandal and tragedy, Jade ran as far and as fast as she could. But she never forgot the sleepy “company town” where every man, woman, and child was dependent on one wealthy family. And she never forgot their spoiled son, who with his two friends changed her life forever.
Someday, somehow, she’d return…exacting a just revenge, freeing herself from her enemies’ grasp, and, perhaps, fulfilling a lost promise of love.
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"It was the watershed time of the century and Truman stands forth now - especially now in the aftermath of the Cold war - as a figure of utmost importance." David McCullough Hailed by critics as an American masterpiece, David McCullough's sweeping biography of Harry S. Truman captured the heart of the nation. The life and times of the thirty-third President of the United States, Truman provides a deeply moving look at an extraordinary, singular American. From Truman's small-town, turn-of-the-century boyhood and his transforming experience in the face of war in 1918, to his political beginnings in the powerful Pendergast machine and his rapid rise to prominence in the U.S. Senate, McCullough shows a man of uncommon vitality and strength of character. Here too is a telling account of Truman's momentous decision to use the atomic bomb and the weighty responsibilities that he was forced to confront on the dawning of a new age. Distinguished historian and Pulitzer-Prize-winning author David McCullough tells one of the greatest American stories in this stirring audio adaptation of Truman -- a compelling, classic portrait of a life that shaped history.
Normal, in-store physical product price: $32.00
From Rebekah to David , Abraham to Moses , R unning with the Giants puts us face-to-face with the towering figures of the Bible. From these great heroes—and from the inimitable John G. Maxwell — comes the inspiration to live as they did: as leaders, as success stories, and as people close to God.
John C. Maxwell is founder of the Injoy Group , an organization dedicated to helping people maximize their personal and leadership potential. He is a New York Times bestselling author whose books include The 21 Irrefutable Laws of Leaderships which has been on BusinessWeek's bestseller list for seventeen months, and Today Matters .
"John Maxwell is the best at communicating biblical truths about management in a simple, useable format. His latest book, Running With the Giants , is the best thus far I recommend it highly. " — Larry Burkett, host. Money Matters
Normal, in-store physical product price: $16.98
One of the leading performance consultants in America, Dr.Bob Rotella has tutored some of golf's greatest players including Nick Price, Tom Kite, David Duvall, and Brad Faxon. Now Rotella, or "Doc", as most players refer to him, shares his wisdom on the most mental aspect of the game - putting. In Putting Like A Genius, Rotella tells you how to tune out extraneous factors such as anger, fear and other emotional responses that often cause you to leave the ball short or run it by the hole. Rotella's tips feature a series of exercises and techniques that will help you visualize success on the green and gain more confidence in your putting stroke. And his conversional style and straightforward approach make his audio programme an indispensable tool for every golfer. Filled with inspiring stories and tremendous insight, Putting Like A Genius will improve your game, and make it more enjoyable.
Normal, in-store physical product price: $14.00
His bestselling audio and video programs have been translated into 14 languages and are used in 31 countries. More than one million people have attended his programs on success, sales effectiveness and personal fulfillment.
Now in Maximum Achievement, Tracy presents a proven system of powerful ideas and principles you can use to rapidly improve your life.
He has combined insights and methods from psychology, philosophy, metaphysics and human potential research to create a unique program that will:
* Streamline your focus for maximum results
* Remove mental barriers that stand in the way of your dreams
* Provide you with the essential conditions for change
* Develop superior relationships in your personal and professional life
By following the principles of Maximum Achievement's Master Plan, you can build a foundation for a life of happiness, health, harmony and prosperity.
Normal in-store, physical product price: $19.95
